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SEO
Blog

Simple Local SEO Changes You Can Make to Outrank Your Competitors

May 30, 2018,

As a local business, you should first start strategizing on what you can do on (and off) your website to beat your competitors’ rankings.

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Blog

5 Features of a Great Side Gig Website

May 23, 2018,

Use the following tips to great a great side gig website: one that can grow with your business, present you in the best light, and ensure interested parties are able to get in touch with you.

social media connections
Blog

How to Use Social Selling for Your Small Business

May 9, 2018,

The idea of using your network as a business asset is why social selling matters. At its most basic level, social selling is similar to networking via social media… except it’s a little different. To understand how it’s different may require some rewiring of how you think about social media.

drawing website on board
Blog

What’s Your Excuse for Not Having a Business Website?

April 24, 2018,

In 2018, only about 50 percent of small businesses have invested in a website. But small business businesses must have their own websites these days to succeed. Social media is not the answer to promoting anymore. Read why and how to create an inexpensive website.

content marketing
Blog

What Kind of Content Is Best for Nurture Efforts?

April 5, 2018,

Content marketing and advertising — both are methods for creating positive brand associations and attracting new audiences. But only one of them guides leads throughout the sales process and creates long-term brand advocates: content marketing.

email marketing
Blog

6 Email Marketing Predictions that Small Businesses Can Expect in 2018

March 5, 2018,

Almost half (47%) of all small business owners manage their own marketing, according to a 2016 report from LeadPages.To help small business owners create and send emails that customers can't ignore, here are six predictions that should steer your marketing efforts in 2018.

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Blog

10 Reasons to Keep an Active Business Blog

March 2, 2018,

Publishing a business blog is an important part of any marketing strategy, but many businesses launch one, not realizing that maintaining it is just as critical. Here are reasons you might want to use that expertise to keep your business blog active.

influencer marketing
Blog

How to Use Influencer Marketing to Boost Sales at Your Local Business

February 26, 2018,

Influencer marketing is the modern-day equivalent of a “celebrity spokesperson” endorsement of your business, products or services. Here’s an overview of what influencer marketing is, how impactful it is as a marketing strategy and how you can use influencer marketing for your local business.

press release folder
Blog

A Press Release That Works: What to Do After You Write the Pitch

February 23, 2018,

The art of crafting a press release that works doesn’t stop when you’ve finished writing. Taking the time to refine the release, target the right journalists and follow up appropriately boost the chances your business will earn press attention. Use these 6 tips to make your pitch process sparkle.

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Blog

Why Your Small Business Should Be Marketing With Online Video

February 20, 2018,

The State of Video Marketing in 2018 polled two groups--marketers and consumers—to find out what they think of video marketing. Read the results, and see what they mean for small businesses.

Blog

Why Every Small Business Should Be Marketing With Email

February 13, 2018,

With dozens of new marketing channels, from Snapchat and SMS text messaging to Instagram Stories and livestreaming, sending your customers emails might sound hopelessly out of date. But these stats prove otherwise.

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