Owning a business is both exciting and intimidating.
With SCORE, you have lots of support. Browse these tools and find resources to help you make decisions on starting or growing your enterprise. Your SCORE mentor can assist in putting your ideas into action.
Content marketing and advertising — both are methods for creating positive brand associations and attracting new audiences. But only one of them guides leads throughout the sales process and creates long-term brand advocates: content marketing.
Almost half (47%) of all small business owners manage their own marketing, according to a 2016 report from LeadPages.To help small business owners create and send emails that customers can't ignore, here are six predictions that should steer your marketing efforts in 2018.
Publishing a business blog is an important part of any marketing strategy, but many businesses launch one, not realizing that maintaining it is just as critical. Here are reasons you might want to use that expertise to keep your business blog active.
Influencer marketing is the modern-day equivalent of a “celebrity spokesperson” endorsement of your business, products or services. Here’s an overview of what influencer marketing is, how impactful it is as a marketing strategy and how you can use influencer marketing for your local business.
The art of crafting a press release that works doesn’t stop when you’ve finished writing. Taking the time to refine the release, target the right journalists and follow up appropriately boost the chances your business will earn press attention. Use these 6 tips to make your pitch process sparkle.
The State of Video Marketing in 2018 polled two groups--marketers and consumers—to find out what they think of video marketing. Read the results, and see what they mean for small businesses.
With dozens of new marketing channels, from Snapchat and SMS text messaging to Instagram Stories and livestreaming, sending your customers emails might sound hopelessly out of date. But these stats prove otherwise.
Out of nearly 30 million small businesses in the United States, only half of them will make it past five years. To ensure your small business is successful, explore the various ways LinkedIn, the world’s largest professional network, can help.
Ecommerce sites are more than just the usual website with a homepage, about page, services page and contact page. Category pages have also become important for ecommerce sites. Read these tactics to help you fix your categorization.
How can you ensure that your ecommerce site is filled with content that is helpful to both your customers and search engines? Read these proven ways on how you can use the precious real estate available for content on your website.