intellectual property
IP Licensing in the Entertainment World and Beyond October 23, 2014, 1:00pm EDT
Because the development of Intellectual Property (IP) is commonly one of the most important and valuable assets of a new and emerging businesses, it is important for startups to understand one of the most significant means of monetizing their IP assets  --  licensing.

This course will help entrepreneurs and small businesses better understand the different types of IP and how best to exploit IP through licensing. We will cover the business and legal dynamics of IP licensing as it applies to the entertainment business.
 
While large multi-media and entertainment conglomerates may have been the first to successfully leverage IP assets, now even small businesses can find ways to utilize their trademarks and copyrights to drive their successful brand development. Through licensing deals, companies can maximize exposure of their brand, build brand equity, grow IP market value  --  and even generate much-needed revenue. 
 
The first part of the presentation will focus on IP rights, such as trademarks and copyrights, used to leverage a businesses value and worth. Find out what parts of your business are protectable IP. What are your most valuable IP assets?  Do you need to protect your IP globally?  How can you best protect your IP assets on a limited budget?
 
The second part of the presentation will focus on the anatomy of a typical IP license in the field of entertainment: what are the key elements of every IP license that are the most significant to both the licensor and licensee?  How can the structure of IP licenses affect royalty revenue? What legal provisions are essential with respect to protecting licensors and licensees from  infringement claims? And what pitfalls should new businesses be wary of when they contemplate a licensing relationship?

About the Presenter(s)

 Laurie  Marshall

As a trademark attorney with close to 20 years of experience, Laurie currently represents hundreds of small businesses and entrepreneurs in a variety of industries, assisting them with the legal aspects of branding their company at an affordable, flat fee. Many of these clients have come through Shark Tank’s Daymond John Academy.

 Daniel  Victor

Daniel Victor is principal of Victor Advisors PLLC, a New York professional corporation that focuses on the media business, including legal and business planning representation of a variety of media clients: cable channels, video and digital media producers, internet companies, traditional and new media publishers, IP developers and licensors, and start-ups.  Prior to launching Vict

Victor Advisors PLLC